Freedonia is a non-profitable band whose purpose is to make music without the industry limitations. Defenders of social justice, they are an international reference for soul and funk music.

Advertisement was designed for promoting the concert in wich Freedonia would release its new album: Conscience.

For the poster’s design, I was based on the meaning of the word conscience: “moral knowledge of what is right and wrong, which let us behave in a morally and socially acceptable manner.”

Nowadays, social problems and injustices usually come from the lack of human being awareness. In other words, from not looking to the other, but only at ourselves. For this reason, I wanted the four people (being photographed with the word concience written between them “CON,” “CI,” “EN,” “CIA,”) to be literally looking at each other.

Finally, white symbolizes purity, protection and peace. At the same time, it reflects this intangible concept: conscience.